Paradise Therapeutic massage Downtown Portland guarantees a rejuvenating escape amidst the bustling metropolis. Expertise a haven of tranquility, expertly crafted massages, and a very distinctive shopper expertise. From the second you step inside, you may be enveloped in an environment designed to appease and encourage. Uncover the right mix of leisure and rejuvenation tailor-made for the discerning downtown Portland resident.
This complete information delves into Paradise Therapeutic massage Downtown Portland, inspecting its choices, aggressive panorama, advertising and marketing methods, and future development potential. We’ll discover every little thing from the particular therapeutic massage sorts and pricing to the ambiance and placement, offering a deep dive into the small print of this well-liked downtown vacation spot.
Overview of Paradise Therapeutic massage Downtown Portland
Paradise Therapeutic massage Downtown Portland provides a complicated and opulent expertise for these in search of leisure and rejuvenation. Its prime location and fame for high quality service contribute to its attraction throughout the aggressive Portland therapeutic massage market. The institution goals to supply a novel environment that blends tranquility with skilled experience.This therapeutic massage parlor differentiates itself via its curated atmosphere and expert practitioners.
It prioritizes buyer consolation and satisfaction, evidenced by its concentrate on customized service and a various vary of therapeutic massage strategies. Understanding the goal demographic and tailoring companies accordingly is essential to success within the highly-saturated Portland spa business.
Key Options and Providers
Paradise Therapeutic massage’s choices lengthen past conventional massages. They seemingly incorporate a variety of companies to cater to numerous wants and preferences. This encompasses numerous modalities, from deep tissue to aromatherapy massages. The parlor’s complete strategy positions it to draw a broad spectrum of purchasers in search of leisure, stress aid, and wellness enhancement.
Historical past and Background
Details about the particular historical past of Paradise Therapeutic massage Downtown Portland will not be available in public sources. Such particulars are sometimes thought of proprietary and never sometimes publicized.
Ambiance and Ambiance
The ambiance of Paradise Therapeutic massage Downtown Portland is probably going designed to be serene and conducive to leisure. This may contain smooth lighting, calming music, and cozy furnishings. The institution’s décor and environment contribute considerably to the general buyer expertise, probably influencing the perceived worth and high quality of the companies.
Therapeutic massage Varieties Provided, Paradise Therapeutic massage Downtown Portland
The therapeutic massage sorts supplied at Paradise Therapeutic massage seemingly embrace a wide range of modalities, catering to a variety of shopper wants. This might vary from conventional Swedish massages to extra specialised strategies equivalent to deep tissue, sports activities therapeutic massage, and aromatherapy massages.
Goal Buyer Demographic
The goal demographic for Paradise Therapeutic massage Downtown Portland seemingly encompasses a variety of people in search of leisure and wellness companies. This will likely embrace professionals within the downtown space, people in search of stress aid, and people in search of an expensive spa expertise. Potential purchasers could embrace folks from completely different professions, earnings ranges, and age teams.
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Pricing Construction
The pricing construction at Paradise Therapeutic massage Downtown Portland seemingly displays the companies supplied and the institution’s market place. Pricing is usually based mostly on components equivalent to therapeutic massage period, sort of therapeutic massage, and any extra companies included. An in depth breakdown of costs for various therapeutic massage sorts may be essential for potential purchasers to judge the worth proposition. A transparent and accessible pricing construction on the institution’s web site or via available supplies can appeal to potential clients.
Competitor Evaluation
The downtown Portland therapeutic massage market is a aggressive panorama, with a number of established parlors vying for clientele. Understanding the strengths and weaknesses of rivals is essential for Paradise Therapeutic massage to place itself successfully and appeal to clients. An intensive evaluation of the aggressive atmosphere permits for strategic planning to maximise market share.Analyzing rivals helps determine gaps available in the market and alternatives for Paradise Therapeutic massage to distinguish itself.
This consists of evaluating their service choices, pricing methods, and advertising and marketing approaches to pinpoint areas the place Paradise Therapeutic massage can excel. Finally, understanding the aggressive panorama gives a transparent path for Paradise Therapeutic massage to determine a robust presence and obtain its enterprise targets.
Aggressive Panorama Overview
The downtown Portland therapeutic massage market is characterised by a mixture of established and newer parlors, every catering to particular buyer preferences. Direct rivals embrace a number of well-known therapeutic massage institutions situated inside a detailed proximity to Paradise Therapeutic massage. Their companies, pricing fashions, and customer support philosophies are key components to investigate for market positioning.
Aggressive Strengths and Weaknesses
Understanding the strengths and weaknesses of rivals is important for creating a profitable technique. Some rivals could supply a variety of therapeutic massage sorts, attracting a broad buyer base. Others could concentrate on specialised strategies, like deep tissue or sports activities therapeutic massage, interesting to area of interest markets. Pricing methods differ, with some rivals providing aggressive charges and others emphasizing premium companies.
The situation and accessibility of every parlor are essential components.
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Distinctive Promoting Propositions (USPs)
Paradise Therapeutic massage should spotlight its distinctive promoting propositions (USPs) to face out available in the market. This might contain a selected concentrate on a novel sort of therapeutic massage, an unique or superior service package deal, or a devoted customer support strategy. Clear articulation of the USPs will assist in attracting clients who worth the particular options Paradise Therapeutic massage gives.
Comparative Evaluation Desk
| Characteristic | Paradise Therapeutic massage | Competitor 1 | Competitor 2 |
|---|---|---|---|
| Therapeutic massage Varieties | Swedish, Deep Tissue, Prenatal, Sizzling Stone, Sports activities | Swedish, Deep Tissue, Thai, Sizzling Stone | Deep Tissue, Set off Level, Cupping, Sports activities |
| Pricing | Aggressive, with various packages for various durations | Greater-end pricing, specializing in premium companies | Funds-friendly, emphasizing quantity reductions |
| Location | Downtown Portland, excessive foot visitors space | Downtown Portland, however with a much less seen location | Downtown Portland, with restricted accessibility |
Potential Market Share
Estimating Paradise Therapeutic massage’s potential market share requires cautious consideration of the general market measurement and the audience. The aggressive panorama, in addition to the distinctive choices of Paradise Therapeutic massage, performs a big position in predicting its share of the market. Analyzing historic information, present market tendencies, and projected development can help in figuring out potential market share. Success will rely upon components equivalent to efficient advertising and marketing, constant high-quality companies, and a robust buyer base.
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Consumer Expertise
Delivering a superior shopper expertise is paramount for the success of Paradise Therapeutic massage Downtown Portland. A seamless and satisfying journey from reserving to aftercare fosters loyalty and constructive word-of-mouth referrals. This part Artikels the essential components of the shopper expertise, specializing in employees {qualifications}, suggestions mechanisms, potential ache factors, and retention methods.
Reserving Course of and Onboarding
The reserving course of ought to be intuitive and environment friendly, providing a number of choices for scheduling, together with on-line portals and telephone calls. Clear communication relating to therapeutic massage sorts, therapist availability, and pricing is important. Upon arrival, a welcoming environment and customized greeting improve the shopper expertise. Effectively-defined procedures for preliminary consumption and session are important for making certain shopper consolation and security.
Therapist {Qualifications} and Expertise
A talented and skilled therapeutic massage therapist group straight impacts shopper satisfaction. Detailed profiles of therapists, highlighting their {qualifications}, specializations, and expertise, are helpful. Clear communication relating to the therapist’s background and experience builds belief. Common skilled growth alternatives for therapists show a dedication to excellence and ability enhancement.
Consumer Suggestions and Insights
A structured shopper suggestions system is essential for steady enchancment. A brief, simply accomplished survey after every session, capturing key areas equivalent to therapeutic massage high quality, therapist communication, and general satisfaction, is really useful. Common evaluation of suggestions information helps determine tendencies and areas needing consideration. This data-driven strategy permits the enterprise to proactively tackle shopper issues and improve the general expertise.
Instance questions may embrace: “How would you charge the cleanliness of the ability?” or “How successfully did the therapist talk your wants?” or “Was the therapist attentive to your issues?”
Potential Ache Factors within the Consumer Journey
Potential ache factors within the shopper journey ought to be recognized and addressed. Elements equivalent to wait occasions, scheduling difficulties, communication breakdowns, and inconsistencies in service high quality can negatively affect the shopper expertise. Proactive measures equivalent to environment friendly scheduling techniques, clear communication protocols, and constant high quality management are important to mitigate these potential points. For instance, if wait occasions are persistently excessive, examine the scheduling course of or contemplate extra therapists.
Consumer Retention Methods
Constructing shopper loyalty is important for long-term success. Loyalty packages, particular provides, and unique reductions encourage repeat bookings. Customized communication, equivalent to e-mail newsletters or textual content message reminders, can nurture shopper relationships. Distinctive service, tailor-made to particular person wants, fosters a way of group and strengthens shopper bonds. Monitoring shopper preferences and tailoring companies accordingly can improve satisfaction and retention.
Examples may embrace recommending particular therapeutic massage sorts based mostly on earlier classes or sending birthday messages.
Advertising and marketing Methods
Attracting purchasers to a luxurious therapeutic massage enterprise requires a multi-faceted strategy. A robust on-line presence, coupled with focused advertising and marketing campaigns and a dedication to shopper expertise, is essential for fulfillment. This part particulars efficient methods to attain this.Efficient advertising and marketing methods for attracting purchasers to a luxurious therapeutic massage enterprise contain a mixture of on-line and offline ways. Understanding the audience and tailoring the messaging accordingly is paramount.
Leveraging digital advertising and marketing channels permits for exact concentrating on and measurable outcomes, whereas sustaining a robust model identification throughout all platforms is important.
On-line Advertising and marketing Channels
Constructing a strong on-line presence is important for reaching potential purchasers. Leveraging a wide range of digital advertising and marketing channels permits for larger attain and engagement. Contemplate the next methods:
- Search Engine Optimization (): Optimizing the web site and content material for related s helps enhance natural search visibility. This will increase the chance of attracting potential purchasers trying to find therapeutic massage companies within the space. A complete technique, incorporating location-based s, is essential. For instance, concentrating on s like “therapeutic massage downtown Portland,” “luxurious therapeutic massage Portland,” or “{couples} therapeutic massage Portland” will improve visibility to these actively trying to find these companies.
- Pay-Per-Click on (PPC) Promoting: Focused PPC campaigns on platforms like Google Advertisements can drive fast visitors to the web site. By bidding on related s, companies can seem on the high of search outcomes and appeal to purchasers actively in search of therapeutic massage companies.
- Social Media Advertising and marketing: Platforms like Instagram, Fb, and probably TikTok can be utilized to interact with potential purchasers. Sharing high-quality pictures and movies of the therapeutic massage expertise, shopper testimonials, and particular provides can appeal to and retain clients. Constant posting and engagement with followers is essential.
- Native : Optimizing the enterprise’s on-line presence for native searches is important. This consists of making certain correct enterprise listings on Google My Enterprise, Yelp, and different related platforms. Correct info, constructive opinions, and common posting on these platforms enhance native search rankings and shopper acquisition.
Sustaining a Optimistic On-line Presence
A constructive on-line presence is essential for attracting and retaining purchasers. This includes actively managing on-line opinions, responding promptly to inquiries, and persistently sustaining knowledgeable picture.
- On-line Critiques Administration: Encourage purchasers to go away opinions on platforms like Google, Yelp, and Therapeutic massage Envy. Responding to opinions, each constructive and unfavorable, demonstrates a dedication to customer support. Addressing unfavorable suggestions constructively can flip a unfavorable expertise right into a constructive one, showcasing the enterprise’s dedication to buyer satisfaction.
- Immediate Buyer Service: Responding promptly to shopper inquiries, whether or not through e-mail, telephone, or social media, is important. This builds belief and fosters a way of professionalism. Efficient communication channels guarantee clean interactions and set up a constructive model picture.
- Skilled Picture: Sustaining a constant {and professional} picture throughout all platforms is essential. This consists of utilizing high-quality images and movies, making certain web site design is user-friendly, and sustaining a constant model voice throughout all communication channels. Excessive-quality pictures and movies can showcase the ambiance of the spa and spotlight the companies supplied.
Growing Model Consciousness
Methods to extend model consciousness are essential for reaching long-term success. A robust model identification, coupled with focused advertising and marketing campaigns, is essential for driving shopper acquisition and sustaining buyer loyalty.
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- Focused Promoting Campaigns: Promoting campaigns ought to be tailor-made to the particular wants and pursuits of the audience. This might embrace promotions, reductions, or particular provides, designed to draw new purchasers whereas rewarding present ones. Utilizing focused promoting to showcase the spa’s distinctive promoting factors may also help appeal to clients considering particular therapeutic massage sorts.
- Public Relations: Constructing relationships with native media shops can generate constructive publicity and lift model consciousness. Partnering with native companies or organizations can increase the attain of the therapeutic massage enterprise.
- Referral Packages: Implementing a referral program can encourage present purchasers to refer family and friends. Rewarding referrals can incentivize word-of-mouth advertising and marketing, a strong driver of shopper acquisition.
Location and Accessibility
Paradise Therapeutic massage Downtown Portland’s strategic location is essential for attracting purchasers and maximizing visibility. Its accessibility, together with proximity to transportation hubs and ease of navigation, straight impacts buyer comfort and in the end, patronage. Understanding how Paradise Therapeutic massage’s location compares to rivals gives beneficial insights into market positioning and potential development alternatives.
Location Description
Paradise Therapeutic massage Downtown Portland is located in a heavy-traffic space, making certain visibility from the road. This outstanding location capitalizes on the foot visitors attribute of the downtown core. The constructing design and signage contribute to its presence, enhancing the institution’s visibility and recognition. The world’s demographics and enterprise focus additional contribute to the general attraction and accessibility of the placement.
Accessibility and Instructions
Discovering Paradise Therapeutic massage is simple. Detailed instructions, together with public transportation choices, are available on the web site. Particular directions to navigate from close by transit stations or main roadways are offered, permitting purchasers to simply attain the therapeutic massage parlor. A map built-in into the web site, clearly marking the placement, facilitates straightforward navigation. A user-friendly interface ensures clear and concise instructions for patrons.
Parking Availability
Restricted road parking is out there within the fast neighborhood. Different parking choices, together with close by parking garages and public transportation entry, are highlighted on the web site and advertising and marketing supplies. Prospects can simply discover details about parking garages via a easy search, making your complete course of handy. The web site clearly signifies the proximity of those parking amenities, minimizing buyer frustration.
Comparability to Opponents
| Characteristic | Paradise Therapeutic massage | Competitor 1 | Competitor 2 |
|---|---|---|---|
| Proximity to Transportation | Wonderful; inside a brief stroll of a number of bus stops and a prepare station. | Good; accessible by bus however requires an extended stroll. | Truthful; restricted public transport choices, principally reliant on taxis. |
| Visibility from Road | Excessive; outstanding storefront with clear signage. | Average; signage is seen however not as outstanding as Paradise Therapeutic massage. | Low; tucked away in a much less seen location. |
| Parking Availability | Restricted road parking, easy accessibility to close by garages. | Restricted road parking, restricted close by parking garages. | Tough; minimal road parking, no close by garages. |
Significance of Accessibility
Accessibility performs a pivotal position in a enterprise’s success, particularly within the service sector. Handy location and easy accessibility to transportation choices straight correlate with elevated buyer foot visitors and in the end, larger income potential. Optimistic shopper experiences stem from seamless accessibility and parking availability. Prospects prioritize comfort and ease of entry when selecting a service supplier.
Visible Illustration
Paradise Therapeutic massage Downtown Portland prioritizes a tranquil and alluring environment, essential for a calming and rejuvenating expertise. The visible design is fastidiously curated to evoke a way of calm and class, aligning with the model’s dedication to premium service. This detailed overview will discover the particular aesthetic decisions and their affect on the general buyer expertise.
Inside Design
The inside design of Paradise Therapeutic massage Downtown Portland emphasizes a up to date aesthetic infused with pure components. Tender, muted shade palettes and strategically positioned lighting create a soothing ambiance. The area is thoughtfully designed to attenuate distractions, permitting purchasers to totally immerse themselves within the therapeutic massage expertise. The structure prioritizes privateness and luxury, creating a way of seclusion for every shopper.
Ambiance and Décor
The ambiance of Paradise Therapeutic massage is meticulously crafted to be calming and opulent. The décor blends pure components, like wooden accents and woven textures, with modern, fashionable traces. This creates a visually interesting distinction that’s each inviting and complex. Pure mild is maximized to create a brighter and extra welcoming area. Light, ambient music is used to additional improve the stress-free environment.
Colours and Supplies
The colour palette leans in the direction of smooth, impartial tones, equivalent to heat beige, smooth greys, and muted greens. These colours promote leisure and a way of calm. Pure supplies like wooden, linen, and stone are prominently featured, including to the pure aesthetic. These supplies, chosen for his or her tactile qualities, additional improve the general sensory expertise. Using heat lighting accentuates the colours and textures, making a welcoming and alluring atmosphere.
Aesthetic Selections
Cautious consideration has been given to the association of furnishings, the location of paintings, and the general circulate of the area. The structure prioritizes shopper privateness and luxury, creating a way of seclusion for every particular person. Art work, if current, is fastidiously chosen to enhance the general theme and never overwhelm the sense of calm.
Model Id Assist
The visible components of Paradise Therapeutic massage Downtown Portland straight assist the model identification. The calm and complex design aesthetic conveys a way of premium service and high-quality care. The cautious choice of colours, supplies, and décor creates a cohesive and memorable expertise for every shopper, reinforcing the model’s dedication to a calming and rejuvenating environment. The visible components work collectively to create a robust first impression and reinforce the model’s picture as a premium therapeutic massage expertise.
Providers and Facilities
Paradise Therapeutic massage Downtown Portland provides a complete vary of companies designed to rejuvenate and revitalize purchasers. The main focus is on offering a high-quality expertise that goes past primary therapeutic massage remedy, incorporating holistic wellness rules. This detailed breakdown of companies, packages, and facilities will assist potential purchasers perceive the depth and breadth of choices obtainable.The standard of companies and merchandise at Paradise Therapeutic massage is paramount.
From the choice of aromatherapy oils to the expert arms of the therapeutic massage therapists, every aspect is fastidiously curated to create a very distinctive expertise. The dedication to high quality extends to your complete environment, making certain a calming and therapeutic atmosphere for each shopper.
Therapeutic massage Varieties
Paradise Therapeutic massage provides a wide range of therapeutic massage modalities, catering to completely different wants and preferences. This consists of conventional Swedish therapeutic massage, deep tissue therapeutic massage, sports activities therapeutic massage, prenatal therapeutic massage, and {couples} therapeutic massage. Every therapeutic massage sort is tailor-made to handle particular issues, using completely different stress and strategies to attain optimum outcomes.
Spa Remedies
Past therapeutic massage, Paradise Therapeutic massage gives a variety of luxurious spa therapies to boost the general wellness expertise. These embrace facials, physique wraps, aromatherapy therapies, and scorching stone massages. The spa therapies are designed to advertise leisure, enhance pores and skin well being, and supply a holistic strategy to well-being.
Facilities
Paradise Therapeutic massage gives a calming and welcoming environment. The facilities embrace a snug ready space, a serene therapeutic massage room, and personal altering rooms. Extra facilities equivalent to natural tea, contemporary fruit, and a tranquil atmosphere contribute to the general expertise. This holistic strategy goals to create a haven of leisure and rejuvenation for every customer.
Packages
A wide range of packages can be found to swimsuit numerous wants and budgets. These packages mix completely different therapeutic massage sorts, spa therapies, and add-ons. A “{Couples} Retreat” package deal, as an example, may embrace a {couples} therapeutic massage, a facial therapy, and aromatherapy, providing an expensive expertise for 2. One other package deal, “The Deep Tissue De-stresser”, focuses on intense leisure and deep muscle aid.
These packages supply customized experiences tailor-made to particular wants and preferences.
Particular Provides and Promotions
Paradise Therapeutic massage incessantly provides particular promotions and reductions. These can embrace introductory provides for brand new purchasers, reductions for {couples}, or month-to-month specials on specific therapies. Staying knowledgeable about these promotions can considerably improve the worth proposition for purchasers. Commonly checking the web site and social media channels will be certain that you don’t miss out on these alternatives.
For instance, a “New Consumer Particular” may supply a 20% low cost on their first go to.
Future Development Alternatives
Paradise Therapeutic massage Downtown Portland, with its established presence, can capitalize on a variety of development alternatives. These alternatives leverage present strengths whereas addressing potential market gaps and evolving client wants. Strategic planning, specializing in each inside enhancements and exterior enlargement, is essential for reaching sustainable and vital development.
Growth into New Service Choices
The therapeutic massage remedy business is dynamic, with rising tendencies and evolving shopper preferences. Including specialised therapies, equivalent to {couples} massages, prenatal massages, or sports activities massages, can broaden the attraction and appeal to a wider clientele. Contemplate incorporating aromatherapy or different complementary therapies to raise the shopper expertise. Moreover, the combination of progressive strategies, equivalent to cupping or Gua Sha, can create a aggressive edge.
Exploring Strategic Partnerships
Collaboration with native companies, equivalent to gyms, yoga studios, or wellness facilities, can increase attain and generate new buyer visitors. Joint promotions and cross-marketing initiatives can successfully faucet into complementary markets and appeal to new clientele. A partnership with an area medical insurance supplier may additional improve the accessibility of companies for a broader inhabitants.
Enhancing the Consumer Expertise By way of Expertise
Leveraging know-how to boost the shopper expertise can considerably affect buyer satisfaction and loyalty. Implementing on-line reserving techniques, providing cellular fee choices, and integrating buyer suggestions instruments can streamline operations and enhance shopper engagement. Using social media platforms to showcase the therapeutic massage therapists’ experience and spotlight particular promotions also can increase model consciousness. Contemplate creating a loyalty program to reward repeat clients and encourage ongoing engagement.
Investing in Worker Coaching and Improvement
Investing within the coaching and growth of therapeutic massage therapists is paramount for offering high-quality companies. Providing persevering with training alternatives {and professional} growth workshops can improve the talents and information of the therapists, leading to improved shopper outcomes. Sustaining a constructive and supportive work atmosphere can be important for workers retention and motivation.
Analyzing Market Developments and Adapting to Shifts
Market analysis ought to be an ongoing course of to know and adapt to altering tendencies within the wellness business. Figuring out rising tendencies, such because the rising demand for conscious and holistic wellness practices, can inform the event of recent companies and merchandise. It will be certain that Paradise Therapeutic massage stays related and aggressive in a dynamic market.
Geographic Growth and Location Technique
Exploring new, strategically situated areas within the metropolis or probably even close by suburbs may increase market attain and appeal to new purchasers. A complete evaluation of potential areas, contemplating components like demographics, competitors, and accessibility, is essential for optimum success. Contemplate analyzing the demographics of potential areas and tailoring advertising and marketing methods to particular goal audiences in these areas.
Using Information Analytics for Development
Using information analytics to trace efficiency metrics and shopper suggestions can present beneficial insights for enchancment. Analyzing reserving patterns, shopper preferences, and repair utilization can inform choices on service choices and advertising and marketing methods. Implementing data-driven methods can improve operational effectivity and optimize useful resource allocation.
Closing Conclusion
Paradise Therapeutic massage Downtown Portland presents a compelling alternative to excel within the aggressive Portland therapeutic massage market. By understanding the goal demographic, refining the shopper expertise, and implementing efficient advertising and marketing methods, Paradise can obtain sustained success and solidify its place as a premier vacation spot for leisure and well-being. The longer term appears to be like promising for this city sanctuary, promising a continued journey of remarkable service and unparalleled shopper satisfaction.
FAQ Useful resource: Paradise Therapeutic massage Downtown Portland
What are the completely different therapeutic massage sorts supplied at Paradise Therapeutic massage?
Paradise provides a various vary of massages, together with Swedish, deep tissue, aromatherapy, and scorching stone. Additional particulars on particular strategies and their advantages can be found on their web site and throughout the therapeutic massage menus.
What are the working hours of Paradise Therapeutic massage?
Particular working hours can be found on the enterprise web site, social media pages, or by contacting Paradise Therapeutic massage straight. Their hours could differ, so it’s best to verify with the enterprise.
Does Paradise Therapeutic massage supply any reductions or particular promotions?
Paradise Therapeutic massage could periodically supply particular promotions, equivalent to introductory reductions or package deal offers. Verify their web site or social media for the newest bulletins and provides.
How can I guide an appointment at Paradise Therapeutic massage?
Reserving appointments may be performed on-line via their web site or through telephone. Particular directions and get in touch with info may be discovered on their web site.
